MICE Destination

Ravensburg

Germany

Ravensburg, a picturesque city located in the Upper Swabian region of southern Germany, offers a unique blend of historical charm and modern infrastructure, making it an attractive destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, business events, and leisure travel. Known for its medieval architecture, scenic landscapes, and vibrant cultural scene, Ravensburg provides a dynamic environment for both corporate and leisure visitors. Here’s a closer look at the city’s offerings in terms of MICE tourism, business events, and leisure activities:

1. MICE Tourism in Ravensburg

Ravensburg is becoming an increasingly popular destination for MICE tourism, thanks to its combination of modern event spaces, rich history, and accessibility.

• Ravensburg OberschwabenHallen: One of the primary venues for MICE events in the region, the OberschwabenHallen offers flexible spaces for conferences, trade fairs, exhibitions, and corporate events. The venue features modern infrastructure, including advanced audio-visual technology, large halls for exhibitions, and smaller rooms for meetings, making it a versatile location for all types of business events.

• Other Event Venues: Ravensburg is also home to several hotels and smaller venues suitable for meetings, seminars, and corporate gatherings. Hotel Obertor, for example, offers meeting rooms with great service and an ideal location close to the city’s center, perfect for business professionals.

• Accessibility: Ravensburg is well-connected by road and rail, making it easy for international visitors to attend events. The city is located near Friedrichshafen and Lake Constance, providing additional access to international transportation hubs, such as Friedrichshafen Airport and EuroAirport Basel-Mulhouse-Freiburg.

• Networking Opportunities: Ravensburg’s proximity to business hubs like Friedrichshafen and Bodensee makes it an ideal location for networking opportunities. It is home to a range of innovative businesses, particularly in the fields of manufacturing, technology, and tourism.

2. Business Events in Ravensburg

Ravensburg hosts a variety of business events throughout the year, from trade fairs to conferences, making it a prime location for professional gatherings.

• Conferences and Seminars: Whether it’s an industry-specific conference or an academic seminar, Ravensburg provides various venues that cater to the needs of business professionals. The city’s historic charm adds a unique atmosphere to corporate events, making them memorable experiences for participants.

• Exhibitions and Trade Fairs: Ravensburg's OberschwabenHallen is regularly used for trade fairs and exhibitions, attracting both regional and international businesses. These events cover a wide range of industries, including technology, health, and local crafts.

• Incentives and Corporate Retreats: Ravensburg’s mix of history, nature, and modern amenities makes it an excellent destination for corporate retreats and incentive travel. Companies can combine meetings with outdoor activities, such as hiking in the surrounding countryside or team-building exercises in the nearby Swabian Alps.

3. Leisure Travel in Ravensburg

While Ravensburg is known for its business offerings, it also provides plenty of opportunities for leisure travel, making it a great destination for visitors looking to combine business with pleasure.

• Historic Old Town: Ravensburg’s medieval old town is a major draw for tourists. Visitors can explore the city’s historical landmarks, such as the Ravensburg Tower, Mehlsack Tower, and St. Jodok Church, while wandering along charming cobbled streets lined with shops, cafes, and galleries.

• Cultural Attractions: Ravensburg has a rich cultural heritage, with several museums and galleries showcasing the city’s history and art. The Museum Ravensburger, for example, is dedicated to the famous toy and puzzle manufacturer that originated in the city, offering a fun and educational experience for families and adults alike.

• Outdoor Activities: Located near the Swabian Alps and Lake Constance, Ravensburg is an excellent base for outdoor enthusiasts. Visitors can enjoy hiking, cycling, and nature walks in the picturesque landscapes surrounding the city. In the winter, the nearby Alps offer opportunities for skiing and snowboarding.

• Lake Constance: A short distance from Ravensburg, Lake Constance is one of the most popular recreational areas in Germany. Visitors can enjoy boat tours, swimming, and water sports, or simply relax along the lakeside. The surrounding towns around the lake, including Friedrichshafen and Lindau, offer even more attractions and cultural sites.

• Wellness and Relaxation: Ravensburg is also home to several wellness hotels and spas, where visitors can unwind after a day of sightseeing or business meetings. Many of these hotels offer holistic treatments, saunas, and relaxation areas that make it easy to rejuvenate.

4. Combining Business and Leisure: Bleisure Travel

Ravensburg’s combination of modern business facilities, historical charm, and natural beauty makes it a great location for bleisure—the trend of combining business travel with leisure activities.

• Work-Life Balance: Business travelers can take advantage of the city’s historic sites, cultural activities, and outdoor experiences during their free time. Whether it’s a walk along the old town’s medieval streets, a boat ride on Lake Constance, or a visit to a local vineyard, Ravensburg provides the perfect balance of work and relaxation.

• Corporate Retreats: Companies can organize corporate retreats that blend business with leisure. Ravensburg’s venues offer spaces for meetings, while the city’s natural surroundings provide ample opportunities for outdoor activities and team-building exercises.

5. Sustainability in Ravensburg’s Tourism

Ravensburg places an emphasis on sustainability, making it a great choice for eco-conscious travelers.

• Eco-Friendly Hotels and Venues: Many hotels and event venues in Ravensburg adopt eco-friendly practices, such as using sustainable materials, reducing energy consumption, and promoting waste reduction.

• Green Transportation: Ravensburg’s public transport network and focus on cycling make it easy for visitors to get around in an environmentally friendly way. The region also encourages the use of electric vehicles, with charging stations available throughout the city.

Conclusion

Ravensburg is an ideal destination for MICE tourism, business events, and leisure travel. With its excellent conference facilities, charming historic center, access to outdoor activities, and strong commitment to sustainability, the city offers a perfect blend of business and pleasure. Whether attending a conference, participating in a trade fair, or simply enjoying the local culture and natural beauty, Ravensburg provides a memorable experience for all types of visitors.